woman in black sleeveless shirt

FC Bayern Munich

FC Bayern Munich

Client

BOSS

Year

2022

To showcase FC Bayern Munich's official travel collection, we took over the FCB training pitch in Munich. The objective was simple: blend luxury tailoring with viral-first football concepts. From experience, we know that the moment you drop a ball at an athlete's feet, the energy turns organic - even in a sharp BOSS suit.

We directed and shot four 9x16 Reels for Instagram and TikTok - three seamless loops and a star-studded group edit, all featuring top-tier FC Bayern royalty. The rollout amassed over [X]M views across BOSS and FCB socials. Tailored luxury, built to loop.

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