
FC Bayern Munich
FC Bayern Munich
Client
BOSS
Year
2022
To showcase FC Bayern Munich's official travel collection, we took over the FCB training pitch in Munich. The objective was simple: blend luxury tailoring with viral-first football concepts. From experience, we know that the moment you drop a ball at an athlete's feet, the energy turns organic - even in a sharp BOSS suit.
We directed and shot four 9x16 Reels for Instagram and TikTok - three seamless loops and a star-studded group edit, all featuring top-tier FC Bayern royalty. The rollout amassed over [X]M views across BOSS and FCB socials. Tailored luxury, built to loop.