Pegasus 42
Pegasus 42
Client
Nike
Year
2026
Nike and Sports Direct hit London's Leake Street Tunnels for an underground race to launch the Pegasus 42. The runners were ready for the route, but nobody warned them that Olympic gold medalist Jakob Ingebrigtsen was about to crash the event.
The brief was simple: think on your feet, work fast, and make Jakob & his arrival look f*cking cool. Channeling that road-junkie energy, we shot and delivered the content on a fast turnaround, providing a Reel and Carousel that Jakob posted directly on his Instagram grid.
