2022/23 Kit Launch
2022/23 Kit Launch
Client
Football Association of Finland
Year
2022
For Finland’s 2022/23 national team kit launch, we developed the creative strategy and handled production from concept to file delivery. Built around the theme “It’s In Our Nature,” the campaign pays tribute to Finnish nature and the legacy of the over 1,000 players who have carried the national jersey with pride throughout history.
With shoots split between Helsinki and Glasgow, we featured legends of Finnish football alongside active stars from the Men and Women’s squads. The result was a complete, multi-platform asset package - ranging from the hero film and social cutdowns to big-screen commercials for nationwide movie theaters.
