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a woman wearing a black jacket and a black scarf
a woman wearing a black jacket and a black scarf

Lionel Messi trilogy

Lionel Messi trilogy

Client

Unisport

Year

2018

There’s a certain mythology around Lionel Messi. Back in 2018, getting the undisputed GOAT on a pitch for custom challenges - let alone sitting him down for an exclusive interview - was practically unheard of. But to launch his new adidas boots, we secured exactly that access in Barcelona.

Handling everything from directing and shooting to the final edit, we built a three-part YouTube rollout for Unisport WebTV. Spanning two football challenges and an intimate interview, the trilogy has pulled in over 20M organic views - and counting. Sure, the visual style might belong to our early days, but the milestone is permanent. A foundational piece of our content legacy, with none other than Lionel Messi.

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